Privacy Policy

Last updated: August 2026

1. Who We Are

gosystemslab.com is operated by Evica Digital Ltd ("we", "us", "our"), a company registered in England and Wales. We provide Amazon PPC management and advertising optimisation services under the SYSTEMSLAB brand.

For privacy questions, contact us at hello@gosystemslab.com.

2. What Data We Collect

Depending on how you use the website, we may collect:

Application data: Your name, business email, phone number, revenue range, advertising spend, budget and other answers you provide
Booking data: Appointment details and information you provide when scheduling a call
Communication data: Messages, call notes, preferences, consent choices and opt-out requests
Usage and attribution data: Pages viewed, referral source, advertising identifiers, browser, device and approximate location

3. How We Use Your Data

We use your personal data to:

Review your application and respond by email or a manually dialled phone call
Schedule and prepare for sales calls
Provide our services and manage client relationships
Measure advertising and improve our website and application process
Send marketing communications where permitted, and respect opt-out requests
Prevent fraud, protect our systems and comply with the law

4. Applications and Marketing Consent

Submitting an application asks us to review it and contact you about your enquiry by email or a manually dialled phone call. Submitting the form does not, by itself, authorise marketing texts or automated calls.

If you separately tick an optional consent box, we may send marketing text messages or call the number you provided using an automatic telephone dialing system or an artificial, prerecorded or AI-generated voice. This consent is optional and is not a condition of purchase.

You can withdraw consent at any time. Reply STOP to stop text messages and HELP for help. You can also use an unsubscribe link, tell us during a call, or email hello@gosystemslab.com. We may keep a limited suppression record so we do not contact you again through a channel you have opted out of.

5. Legal Basis for Processing

Where UK GDPR applies, we rely on:

Steps at your request and legitimate interests: To assess and respond to a genuine business enquiry, and to improve our services where your rights do not override those interests
Consent: For optional marketing texts and automated, artificial, prerecorded or AI-generated voice calls where consent is required
Contract: To provide services you have agreed to buy
Legal obligation: To meet tax, accounting, regulatory and other legal requirements

6. Service Providers and Data Sharing

We use service providers to operate the website and sales process. They may process data for us only as needed to provide their services. These include:

Typeform for applications
Calendly for appointment scheduling
Google Workspace and Pipedrive for records, communication and customer relationship management
PostHog for website and funnel analytics
HYROS for lead and advertising attribution
Meta for advertising measurement and audience services

We do not sell personal data for money. We may also disclose data to professional advisers, regulators, law enforcement, or a buyer of our business where the law permits.

Some providers process data outside the UK or European Economic Area. Where required, we use recognised transfer safeguards, such as adequacy regulations or approved contractual clauses.

7. Cookies and Tracking

We and our providers may use cookies, pixels and similar technologies to:

Measure advertising performance through services such as Meta and HYROS
Understand website use through PostHog and similar analytics
Remember preferences and keep the website working

You can control cookies through your browser settings. Blocking some technologies may affect how the website works.

8. Your Rights

Depending on where you live, you may have rights to:

Access, correct, delete or receive a copy of your personal data
Restrict or object to certain processing
Withdraw consent at any time
Opt out of certain marketing, targeted advertising, sale or sharing where applicable law gives you that right

To make a request, email hello@gosystemslab.com. We may need to verify your identity. UK residents may complain to the Information Commissioner's Office at ico.org.uk.

9. Data Retention

We keep data only for as long as needed for the purpose collected, including:

Opt-in and enquiry data: up to 24 months from last contact
Consent evidence and suppression or do-not-contact records: up to 5 years after the last relevant communication, withdrawal or opt-out
Client and transaction data: for the service period plus 6 years
Analytics data: up to 26 months

We may keep a minimum suppression record after deleting other lead data so we can continue to honour an opt-out.

10. Children

Our services are not directed at individuals under the age of 18. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this policy from time to time. The updated version will be posted here with a revised "last updated" date.