Privacy Policy

Last updated: April 2026

1. Who We Are

This website (gosystemslab.com) is operated by Evica Digital Ltd ("we", "us", "our"), a company registered in England and Wales. We provide Amazon PPC management and advertising optimisation services under the brand name SYSTEMSLAB.

For any privacy-related enquiries, contact us at hello@gosystemslab.com.

2. What Data We Collect

When you use our website, we may collect the following information:

Opt-in form data: Full name, email address, phone number, and monthly Amazon revenue range
Application form data: Information you provide through our Typeform application, including business details and advertising goals
Usage data: Pages visited, time on site, and referral source (collected via analytics tools)
Device data: Browser type, operating system, and screen resolution

3. How We Use Your Data

We use your personal data to:

Respond to your enquiry and follow up about our services
Send you relevant information about Amazon PPC optimisation via email or phone
Schedule and prepare for sales calls
Improve our website and marketing based on usage patterns
Comply with legal obligations

4. Legal Basis for Processing (GDPR)

We process your data under the following legal bases:

Consent: When you submit your details through our opt-in or application forms, you consent to us contacting you about our services
Legitimate interest: To follow up on genuine business enquiries and improve our services
Contractual necessity: To fulfil our obligations under any service agreement

5. How We Store Your Data

Your data is stored securely using the following services:

Google Sheets / Google Workspace: For opt-in form submissions
Typeform: For application form responses
Pipedrive: For CRM and sales pipeline management

All services we use comply with industry-standard security practices. Data is stored within the EU/UK or under adequate transfer safeguards (e.g. Standard Contractual Clauses).

6. Data Sharing

We do not sell your personal data to third parties. We may share your data with:

Service providers who help us operate our business (e.g. email platforms, CRM, analytics)
Professional advisers (e.g. accountants, legal counsel) where necessary
Law enforcement or regulatory bodies if required by law

7. Cookies & Tracking

We may use cookies and similar technologies to:

Track advertising performance (e.g. Meta Pixel)
Analyse website usage (e.g. analytics platforms)
Remember your preferences

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

8. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Rectify any inaccurate or incomplete data
Erase your data ("right to be forgotten")
Restrict processing of your data
Object to processing based on legitimate interest
Data portability to receive your data in a structured format
Withdraw consent at any time

To exercise any of these rights, email us at hello@gosystemslab.com. We will respond within 30 days.

9. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:

Opt-in and enquiry data: up to 24 months from last contact
Client data: duration of the service agreement plus 6 years
Analytics data: up to 26 months

10. Children

Our services are not directed at individuals under the age of 18. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this policy from time to time. The updated version will be posted on this page with a revised "last updated" date.

12. Complaints

If you believe we have not handled your data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.