Randall Manufacturing: Fast Growth, Low ACOS
60% sales growth in 90 days while maintaining efficient ad spend
Key Results
- •60% increase in sales in just 90 days
- •ACOS maintained efficiency: slight increase from 11.5% to 13%
- •Expanded keyword coverage with hundreds of high-converting terms
The Challenge
Randall Manufacturing had hit a growth plateau. Despite a strong product, their advertising performance had stagnated. They weren't sure how to scale without sacrificing profitability, and their campaigns lacked depth in keyword targeting—leaving significant revenue on the table.
The Solution
We began with a full account audit and uncovered a major gap: hundreds of high-converting search terms were generating sales but weren't being actively targeted. We built a clear roadmap focused on three key areas:
- 1.Optimizing campaign structure for better control and scalability
- 2.Implementing the correct match types for each keyword category
- 3.Expanding coverage across previously neglected keywords
A major focus was turning successful search terms into targeted keywords and widening overall keyword breadth to capture more relevant traffic.
The Results
In just 90 days, Randall Manufacturing achieved remarkable growth while maintaining their advertising efficiency. Monthly sales increased by 60%, and despite this aggressive scaling, their ACOS only rose slightly—from 11.5% to 13%. This minimal increase in advertising costs while achieving substantial growth demonstrated the effectiveness of our approach. By identifying untapped search terms and building the right structure around them, we unlocked a new wave of profitable demand.